The 7 Critical Needs™ Framework
Where EOS® Fulfills the Promise of Organizational Health
The 7 Critical Needs Framework helps leadership teams using EOS (and their Implementers) turn healthy from a feeling into a measurable condition.
It’s not another layer of tools — it’s the missing lens that makes your existing EOS tools come alive for the entire organization, not just the senior team.
300+
Organizations assessed... so far!
The 7 Critical Needs™ Framework
Where EOS® Fulfills the Promise of Organizational Health
The 7 Critical Needs Framework helps leadership teams using EOS (and their Implementers) turn healthy from a feeling into a measurable condition.
It’s not another layer of tools — it’s the missing lens that makes your existing EOS tools come alive for the entire organization, not just the senior team.
300+
Organizations assessed... so far!
The 7 Critical Needs™ Framework
Where EOS® Fulfills the Promise of Organizational Health
The 7 Critical Needs Framework helps leadership teams using EOS (and their Implementers) turn healthy from a feeling into a measurable condition.
It’s not another layer of tools — it’s the missing lens that makes your existing EOS tools come alive for the entire organization, not just the senior team.
300+
Organizations assessed... so far!
EOS Builds Strong Leadership Teams
"The 7 Critical Needs" Make the Rest of the Organization Strong.
After more than 15,000 implementer lead EOS® implementations, one pattern stands out: EOS builds powerful, aligned senior leadership teams.
But below that team, engagement can stall. The people who power the business often experience EOS as something done to them, not for them.
Why? Because EOS is designed to meet business needs — clarity, structure, accountability.
The 7 Critical Needs address human needs — belonging, belief, being heard, being developed etc..
When those human needs aren’t met, trust leaks out of the system like air from a tire. The 7 Critical Needs Framework shows you where that trust is leaking — and how to seal it.
EOS Builds Strong Leadership Teams
"The 7 Critical Needs" Make the Rest of the Organization Strong.
After more than 15,000 implementer lead EOS® implementations, one pattern stands out: EOS builds powerful, aligned senior leadership teams.
But below that team, engagement can stall. The people who power the business often experience EOS as something done to them, not for them.
Why? Because EOS is designed to meet business needs — clarity, structure, accountability.
The 7 Critical Needs address human needs — belonging, belief, being heard, being developed etc..
When those human needs aren’t met, trust leaks out of the system like air from a tire. The 7 Critical Needs Framework shows you where that trust is leaking — and how to seal it.
EOS Builds Strong Leadership Teams
"The 7 Critical Needs" Make the Rest of the Organization Strong.
After more than 15,000 implementer lead EOS® implementations, one pattern stands out: EOS builds powerful, aligned senior leadership teams.
But below that team, engagement can stall. The people who power the business often experience EOS as something done to them, not for them.
Why? Because EOS is designed to meet business needs — clarity, structure, accountability.
The 7 Critical Needs address human needs — belonging, belief, being heard, being developed etc..
When those human needs aren’t met, trust leaks out of the system like air from a tire. The 7 Critical Needs Framework shows you where that trust is leaking — and how to seal it.
The 7 Critical Needs Every Organization Must Meet to Earn Trust and Buy-In
Every employee — from the leadership team to the front line — carries these same seven needs. When you meet them, you unlock discretionary energy. When you neglect them, you invite resistance, disengagement, and turnover.
1. To Belong
I feel safe and included here.
When belonging is missing, people protect themselves. When it’s present, they protect the mission.
2. To Believe
I understand and believe in where we’re going.
Vision and values only matter if people know how to include themselves in them.
3. To Be Accountable
Accountability works best when it’s mutual, not managerial.
Vision and values only matter if people know how to include themselves in them.
4. To be Measured
I know how I’m doing.
People disengage in the absence of clear, fair measurement.
5. To be Heard
My voice matters.
When people stop speaking up, truth disappears — and performance follows.
6. To be Developed
I’m growing and being invested in.
Development isn’t just about promotions — it’s about purpose and progress.
7. To be Balanced
My work and life are aligned in a sustainable rhythm.
Balance sustains performance. Burnout destroys it.
The 7 Critical Needs Every Organization Must Meet to Earn Trust and Buy-In
Every employee — from the leadership team to the front line — carries these same seven needs. When you meet them, you unlock discretionary energy. When you neglect them, you invite resistance, disengagement, and turnover.
1. To Belong
I feel safe and included here.
When belonging is missing, people protect themselves. When it’s present, they protect the mission.
2. To Believe
I understand and believe in where we’re going.
Vision and values only matter if people know how to include themselves in them.
3. To Be Accountable
Accountability works best when it’s mutual, not managerial.
Vision and values only matter if people know how to include themselves in them.
4. To be Measured
I know how I’m doing.
People disengage in the absence of clear, fair measurement.
5. To be Heard
My voice matters.
When people stop speaking up, truth disappears — and performance follows.
6. To be Developed
I’m growing and being invested in.
Development isn’t just about promotions — it’s about purpose and progress.
7. To be Balanced
My work and life are aligned in a sustainable rhythm.
Balance sustains performance. Burnout destroys it.
The 7 Critical Needs Every Organization Must Meet to Earn Trust and Buy-In
Every employee — from the leadership team to the front line — carries these same seven needs. When you meet them, you unlock discretionary energy. When you neglect them, you invite resistance, disengagement, and turnover.
1. To Belong
I feel safe and included here.
When belonging is missing, people protect themselves. When it’s present, they protect the mission.
2. To Believe
I understand and believe in where we’re going.
Vision and values only matter if people know how to include themselves in them.
3. To Be Accountable
Accountability works best when it’s mutual, not managerial.
Vision and values only matter if people know how to include themselves in them.
4. To be Measured
I know how I’m doing.
People disengage in the absence of clear, fair measurement.
5. To be Heard
My voice matters.
When people stop speaking up, truth disappears — and performance follows.
6. To be Developed
I’m growing and being invested in.
Development isn’t just about promotions — it’s about purpose and progress.
7. To be Balanced
My work and life are aligned in a sustainable rhythm.
Balance sustains performance. Burnout destroys it.
You Don't Need New Tools — Just a New Lens
EOS already gives you everything you need. The 7 Critical Needs Framework simply helps you see how the existing tools meet — or miss — the needs of your people.
When you align your EOS tools with the 7 Needs, culture and execution finally click.
When every EOS tool is used with the 7 Critical Needs in mind, Healthy + Smart finally balance — exactly as Gino Wickman and Patrick Lencioni intended.
You Don't Need New Tools — Just a New Lens
EOS already gives you everything you need. The 7 Critical Needs Framework simply helps you see how the existing tools meet — or miss — the needs of your people.
When you align your EOS tools with the 7 Needs, culture and execution finally click.
When every EOS tool is used with the 7 Critical Needs in mind, Healthy + Smart finally balance — exactly as Gino Wickman and Patrick Lencioni intended.
You Don't Need New Tools — Just a New Lens
EOS already gives you everything you need. The 7 Critical Needs Framework simply helps you see how the existing tools meet — or miss — the needs of your people.
When you align your EOS tools with the 7 Needs, culture and execution finally click.
When every EOS tool is used with the 7 Critical Needs in mind, Healthy + Smart finally balance — exactly as Gino Wickman and Patrick Lencioni intended.
Measure What Makes EOS Work
You already measure Rocks, Scorecards, and To-Dos. Now it's time to measure what makes those tools effective — trust, buy-in, and engagement. The simple 7 Critical Needs Survey turns the 7 Needs into clear, simple data you can track over time. When you use the survey analytics platform, you'll be able to see, by team or department, manager, over 100 variables, where your EOS rollout is strong and where it's leaking energy.
Measure What Makes EOS Work
You already measure Rocks, Scorecards, and To-Dos. Now it's time to measure what makes those tools effective — trust, buy-in, and engagement. The simple 7 Critical Needs Survey turns the 7 Needs into clear, simple data you can track over time. When you use the survey analytics platform, you'll be able to see, by team or department, manager, over 100 variables, where your EOS rollout is strong and where it's leaking energy.
Measure What Makes EOS Work
You already measure Rocks, Scorecards, and To-Dos. Now it's time to measure what makes those tools effective — trust, buy-in, and engagement. The simple 7 Critical Needs Survey turns the 7 Needs into clear, simple data you can track over time. When you use the survey analytics platform, you'll be able to see, by team or department, manager, over 100 variables, where your EOS rollout is strong and where it's leaking energy.
Headlines
The 7 Critical Needs Are Trusted by Implementers and EOS-Run Companies
Headlines
The 7 Critical Needs Are Trusted by Implementers and EOS-Run Companies
Headlines
The 7 Critical Needs Are Trusted by Implementers and EOS-Run Companies
For EOS Implementers
You don't need to become a "culture consultant."
You just need a framework that shows your clients how EOS can meet their people's deepest needs.
The 7 Critical Needs Framework strengthens your facilitation, improves retention, and adds measurable ROI to every implementation.
For EOS Implementers
You don't need to become a "culture consultant."
You just need a framework that shows your clients how EOS can meet their people's deepest needs.
The 7 Critical Needs Framework strengthens your facilitation, improves retention, and adds measurable ROI to every implementation.
For EOS Implementers
You don't need to become a "culture consultant."
You just need a framework that shows your clients how EOS can meet their people's deepest needs.
The 7 Critical Needs Framework strengthens your facilitation, improves retention, and adds measurable ROI to every implementation.
EOS & BITE7
EOS & BITE7
EOS & BITE7
Attract or Repel is the essential guide to the BITE7 Framework. Drawing on the insights of Brené Brown, Patrick Lencioni, Don Clifton, and Amy Edmondson, Walt Brown introduces seven simple promises you must make — and keep — to your people. With the support of a solid Business Operating System, these promises become the foundation for a thriving Culture, where top talent is drawn in, poor fit is filtered out, and your organization reaches new heights.
"A great book on how to measure organizational trust, courage, and employee engagement. If measurable organizational health is important to you, this is the book to read."
-Gino Wickman, bestselling author of Traction and The EOS Life
Attract or Repel is the essential guide to the BITE7 Framework. Drawing on the insights of Brené Brown, Patrick Lencioni, Don Clifton, and Amy Edmondson, Walt Brown introduces seven simple promises you must make — and keep — to your people. With the support of a solid Business Operating System, these promises become the foundation for a thriving Culture, where top talent is drawn in, poor fit is filtered out, and your organization reaches new heights.
"A great book on how to measure organizational trust, courage, and employee engagement. If measurable organizational health is important to you, this is the book to read."
-Gino Wickman, bestselling author of Traction and The EOS Life
Attract or Repel is the essential guide to the BITE7 Framework. Drawing on the insights of Brené Brown, Patrick Lencioni, Don Clifton, and Amy Edmondson, Walt Brown introduces seven simple promises you must make — and keep — to your people. With the support of a solid Business Operating System, these promises become the foundation for a thriving Culture, where top talent is drawn in, poor fit is filtered out, and your organization reaches new heights.
"A great book on how to measure organizational trust, courage, and employee engagement. If measurable organizational health is important to you, this is the book to read."
-Gino Wickman, bestselling author of Traction and The EOS Life
Proven Process
We simplify engaging employees in organizations running on a BOS
