The 7 Critical Needs™ Framework

Fulfill the Promise of Organizational Health

The 7 Critical Needs Framework helps Integrators turn healthy from a feeling into a measurable condition.
It’s not another layer of tools — it’s the missing lens that makes your existing tools come alive for the entire organization, not just the leadership team.
"Fastnet Race" by David Blaikie is licensed under CC BY 2.0. To view a copy of this license, visit https://creativecommons.org/licenses/by/2.0/?ref=openverse.
BITE7™

300+

Organizations assessed... so far!

The 7 Critical Needs™ Framework

Fulfill the Promise of Organizational Health

The 7 Critical Needs Framework helps Integrators turn healthy from a feeling into a measurable condition.
It’s not another layer of tools — it’s the missing lens that makes your existing tools come alive for the entire organization, not just the leadership team.
"Fastnet Race" by David Blaikie is licensed under CC BY 2.0. To view a copy of this license, visit https://creativecommons.org/licenses/by/2.0/?ref=openverse.
BITE7™

300+

Organizations assessed... so far!

The 7 Critical Needs™ Framework

Fulfill the Promise of Organizational Health

The 7 Critical Needs Framework helps Integrators turn healthy from a feeling into a measurable condition.
It’s not another layer of tools — it’s the missing lens that makes your existing tools come alive for the entire organization, not just the leadership team.
"Fastnet Race" by David Blaikie is licensed under CC BY 2.0. To view a copy of this license, visit https://creativecommons.org/licenses/by/2.0/?ref=openverse.
BITE7™

300+

Organizations assessed... so far!

The 7 Critical Needs Every Organization Must Meet to Earn Trust and Buy-In

Every employee — from the leadership team to the front line — carries these same seven needs. When you meet them, you unlock discretionary energy. When you neglect them, you invite resistance, disengagement, and turnover.

1. To Belong

I feel safe and included here.

When belonging is missing, people protect themselves. When it’s present, they protect the mission.

2. To Believe

I understand and believe in where we’re going.

Vision and values only matter if people know how to include themselves in them.

3. To Be Accountable

Accountability works best when it’s mutual, not managerial.

Vision and values only matter if people know how to include themselves in them.

4. To be Measured

I know how I’m doing.

People disengage in the absence of clear, fair measurement.

5. To be Heard

My voice matters.

When people stop speaking up, truth disappears — and performance follows.

6. To be Developed

I’m growing and being invested in.

Development isn’t just about promotions — it’s about purpose and progress.

7. To be Balanced

My work and life are aligned in a sustainable rhythm.

Balance sustains performance. Burnout destroys it.

The 7 Critical Needs Every Organization Must Meet to Earn Trust and Buy-In

Every employee — from the leadership team to the front line — carries these same seven needs. When you meet them, you unlock discretionary energy. When you neglect them, you invite resistance, disengagement, and turnover.

1. To Belong

I feel safe and included here.

When belonging is missing, people protect themselves. When it’s present, they protect the mission.

2. To Believe

I understand and believe in where we’re going.

Vision and values only matter if people know how to include themselves in them.

3. To Be Accountable

Accountability works best when it’s mutual, not managerial.

Vision and values only matter if people know how to include themselves in them.

4. To be Measured

I know how I’m doing.

People disengage in the absence of clear, fair measurement.

5. To be Heard

My voice matters.

When people stop speaking up, truth disappears — and performance follows.

6. To be Developed

I’m growing and being invested in.

Development isn’t just about promotions — it’s about purpose and progress.

7. To be Balanced

My work and life are aligned in a sustainable rhythm.

Balance sustains performance. Burnout destroys it.

The 7 Critical Needs Every Organization Must Meet to Earn Trust and Buy-In

Every employee — from the leadership team to the front line — carries these same seven needs. When you meet them, you unlock discretionary energy. When you neglect them, you invite resistance, disengagement, and turnover.

1. To Belong

I feel safe and included here.

When belonging is missing, people protect themselves. When it’s present, they protect the mission.

2. To Believe

I understand and believe in where we’re going.

Vision and values only matter if people know how to include themselves in them.

3. To Be Accountable

Accountability works best when it’s mutual, not managerial.

Vision and values only matter if people know how to include themselves in them.

4. To be Measured

I know how I’m doing.

People disengage in the absence of clear, fair measurement.

5. To be Heard

My voice matters.

When people stop speaking up, truth disappears — and performance follows.

6. To be Developed

I’m growing and being invested in.

Development isn’t just about promotions — it’s about purpose and progress.

7. To be Balanced

My work and life are aligned in a sustainable rhythm.

Balance sustains performance. Burnout destroys it.

Proven Process

We simplify engaging employees in organizations running on a BOS

Proven Process

We simplify engaging employees in organizations running on a BOS

Proven Process

We simplify engaging employees in organizations running on a BOS

Headlines

The 7 Critical Needs Are Trusted by Integrators and EOS-Run Companies

Headlines

The 7 Critical Needs Are Trusted by Integrators and EOS-Run Companies

Headlines

The 7 Critical Needs Are Trusted by Integrators and EOS-Run Companies

Attract or Repel is the essential guide to the BITE7 Framework. Drawing on the insights of Brené Brown, Patrick Lencioni, Don Clifton, and Amy Edmondson, Walt Brown introduces seven simple promises you must make — and keep — to your people. With the support of a solid Business Operating System, these promises become the foundation for a thriving Culture, where top talent is drawn in, poor fit is filtered out, and your organization reaches new heights.

Gino Wickman, entrepreneur & author, created the Entrepreneurial Operating System (EOS). He's known for his book Traction.

"A great book on how to measure organizational trust, courage, and employee engagement. If measurable organizational health is important to you, this is the book to read."

-Gino Wickman, bestselling author of Traction and The EOS Life

Attract or Repel is the essential guide to the BITE7 Framework. Drawing on the insights of Brené Brown, Patrick Lencioni, Don Clifton, and Amy Edmondson, Walt Brown introduces seven simple promises you must make — and keep — to your people. With the support of a solid Business Operating System, these promises become the foundation for a thriving Culture, where top talent is drawn in, poor fit is filtered out, and your organization reaches new heights.

Gino Wickman, entrepreneur & author, created the Entrepreneurial Operating System (EOS). He's known for his book Traction.

"A great book on how to measure organizational trust, courage, and employee engagement. If measurable organizational health is important to you, this is the book to read."

-Gino Wickman, bestselling author of Traction and The EOS Life

Attract or Repel is the essential guide to the BITE7 Framework. Drawing on the insights of Brené Brown, Patrick Lencioni, Don Clifton, and Amy Edmondson, Walt Brown introduces seven simple promises you must make — and keep — to your people. With the support of a solid Business Operating System, these promises become the foundation for a thriving Culture, where top talent is drawn in, poor fit is filtered out, and your organization reaches new heights.

Gino Wickman, entrepreneur & author, created the Entrepreneurial Operating System (EOS). He's known for his book Traction.

"A great book on how to measure organizational trust, courage, and employee engagement. If measurable organizational health is important to you, this is the book to read."

-Gino Wickman, bestselling author of Traction and The EOS Life